Tag Archives: SERPS

Should You Hire a Ghostwriter For Your Blog?

By Julie Wehmeyer

“Time is what we want most, but what we use worst.”  William Penn

save time on your blogThe best boss I ever had used to say, “I hire the right people, and then let them do their job.”  A truer statement could not be said, especially when it comes to hiring a ghostwriter to write for your blog.  Hiring a ghostwriter to maintain your blog can bring significant returns on your investment.  

So what exactly is a ghostwriter, and what do they do?  A ghostwriter is someone who accepts financial compensation for writing “copy”, i.e., a blog, article, book, manual for you and provides you credit for the piece for yourself.  In other words, they will trade cash for credit, and you are legally allowed to take ownership of the work at any time during the ghostwriting process.  Anything they do for you will have your byline on it, just as if you wrote the article, blog, or book yourself.  After you pay the ghostwriter, the work belongs solely to you.  

Why would you hire a ghostwriter for your blog? Below are eight compelling reasons to do so.  

1. Optimizing Search Rankings

A ghostwriter who is hired to maintain your blog ensures posts are uploaded consistently with appropriately placed keywords which can boost your search engine optimization (SEO) as well as increase your visibility on search engine results pages (SERPS).  This in turn can bring new clients to you as well as solidify your relationship with current customers.  

2. Enhance Your Credibility

Everyone knows that to be successful in business today, you must have a web presence.  Having a blog is a vital part of this process.  Being able to provide up-to-date, compelling, and valuable information regarding your business and industry is invaluable way to present yourself as an industry leader and enhancing your credibility.  Ultimately, having your blog become a “go-to” resource for customers and clients will help grow your base by converting new customers to your product or idea.

3. Relationship Building

Blogging is a great way to connect and communicate with your current customers and to develop solid relationships with new customers.  This can be done easily by asking questions and allowing customers and clients to respond via a comments section at the end of your blog.  By reviewing and responding to readers’ comments, a ghostwriter can help you create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.    

4. Money Can Buy Expertise

Not everyone has the aptitude to write, and writing is not an easy endeavor.  It can be challenging to continually come up with fresh content and ideas.  A ghostwriter can help you do this.  When you hire a ghostwriter, you are paying for experience, and talent.  

5. Enhancing Brand Recognition

A gifted ghostwriter will help you build and maintain your brand recognition through helping your business develop a style and voice.  A good solid blog gives you instant credibility and allows you to showcase a personal and professional side of your business that prospective and current customers might not experience through traditional marketing techniques.  Blogging allows your personality to shine through!  A professional ghostwriter will be able to tune into your personality to ensure this is what happens.

6. Sharing and Networking

a good blog can go viral on social mediaPeople love to share blogs they like.  You see this happening on Facebook, Linked-In, and Twitter all the time.  Every time someone forwards your blog post, that is free marketing for you.  This further validates you as a credible business. When your blog is written by a professional writer, it is more likely to be shared.

7. Fresh Content and Avoiding Burnout

If you’ve been writing your own blog for any length of time, you’ve probably run up against writer’s block and/or burnout.  No matter how passionate you are about what you do, finding fresh ideas for your blog inevitably becomes a tiresome process.  It is easy to let your blog slide, which then leaves you looking unprofessional.  Hiring a professional ghostwriter can save the day.  

8. Saves You Time

Having a ghostwriter saves you time!  A ghostwriter knows how to engage site visitors, is able to keep an online conversation moving forward, and most of all, they understand the commitment necessary to maintain a compelling blog.  In our busy world, it is difficult enough to find the time to develop and grow your business.  A ghostwriter will free up some of your time, and make you look like a star.

Ghostwriters specializing in blogging can be found by searching the web, or feel free to check out our services at Awenbooks.net.

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