Tag Archives: self-publishing

Why Your Book Launch is Vital to the Success of Your Book

The things you do in the months before and the month after your book is published will either make or break the chances your book has at success. A well thought-out and executed book launch is absolutely vital to the future sales of your book, and here is why.
Your reach can only extend so far. You can build a great email list, advertise on social media, and host a book launch party at a local bookstore where you offer free food and drinks to people to lure them in and convince them to buy your book. You can do all the right things and you will still only sell so many copies. The average self-published book sells less than 100 copies. This is because the average reach of the average author is limited to who they know and who their friends know.
So how do you break through that and sell more?how do I sell more books?
With a well-planned book launch plan, that’s how. The first month of sales is vital to your success as an author. You need to convince the people who will buy the 100 or so copies that the average author can sell to buy them in that first month. Why? Because it will increase your rankings on Amazon and other bookseller sites and put your book in front of people that don’t know you, or know someone who knows someone who knows you. Getting your book in front of strangers is one of the key elements to selling more books.
I have created a free info-graphic and explanation of the elements of a successful book launch that you can access here. If done correctly, it will help you to sell more books and maybe even get on a bestsellers list.

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Do I Really Need an Editor?

Congratulations! You finished your book. That is a huge accomplishment and something to be proud of. It can be tempting to tell yourself that you’re done now, but there is still a lot that needs to be done before your book is ready for publication. The next step in your journey is to find an editor.

But my friends and family read the book, and they said it’s great! Do I really need an editor?

YES! Feedback from friends and family is great. It’s even better if you have someone who has a background in English to look over your draft. That doesn’t mean you can get away without hiring an editor, however. Your friends and family have your best interest at heart, but they are also biased. They care about you, and they won’t be reading the story with a critical eye the same way that a professional editor will.

A professional editor will catch the fact that Suzy was wearing a green shirt at the beginning of Chapter Two, but that Mark described her shirt as red in Chapter Nine. A professional editor will notice that Jack’s reaction to dropping his ice cream in Chapter Seven doesn’t make sense based on the personality you developed for him earlier in the story. A good professional editor will be able to offer suggestions to help you fix plot holes or an odd character development. Professional editors spend their lives looking for details like this, where your friends and family have not.

Even having your old English professor, or your friend who studied English in college is not a substitute for a professional editor. This person will probably catch a lot of your mistakes, and their input will lead to your copy being much cleaner than it was before they looked it over, which is great. But it is not a substitute for a professional editor. There are a number of important things that a professional editor is trained to look for that someone with an English degree may or may not be aware of. Critical elements of a good story such as knowing when to show instead of tell, or what type of story arc is suitable for each genre, or industry specific formatting issues will be something that a professional editor is more aware of than someone who has not devoted their career to it.

Additionally, an editor will have spent many more hours editing than your friend with an English degree. Who would you trust more? A surgeon with 1000 hours of experience, or a surgeon with 50? A handyperson who has worked for 100 hours in the field, or one who just graduated from his or her trade school and has only worked as an apprentice for 30 hours? While the 10,000 hours to become an expert rule has been debunked, it is still likely that an individual who has logged more hours in a particular field will provide superior work.

What if I plan to submit to a traditional publisher? Won’t they provide me with an editor?

Yes, they will. This doesn’t mean you can get away with not hiring an editor of your own however. Publishing houses and agents receive so many manuscripts that they often just throw out anything that isn’t polished copy. If you want to increase your chances of having your manuscript accepted, you probably want to have a professional editor look it over. The only way around this is if you are 1) writing non-fiction and you have already been accepted by a publisher based on your query alone, or 2) an author who has already established a working relationship with a publisher and you are writing a book that is already under contract. (Sometimes this can happen for a new writer with a non-fiction book proposal, but you need to have a blog or published articles to prove your writing ability.)If you are a new, unknown writer trying to get your first book deal, then you need to make sure your manuscript is as close to perfect as possible.

It is exceptionally hard to get your book accepted with a traditional publisher. This is because the market is oversaturated and no one wants to take a gamble on a new book unless it is absolutely exceptional. Hiring a professional editor to look over your manuscript before sending it to agents and publishers will greatly increase your chances for success.

I plan to self-publish. Isn’t the whole point of self-publishing to open the way for anyone and everyone to get published?

Yes, yes, and yes! Technically you can self-publish without hiring an editor. However you run the risk of publishing something that looks unpolished and unprofessional. This hurts your chances of getting people to buy your book. It also means that future books that you publish will not be taken seriously. If you are planning to self-publish, you should at least budget for an editor and a professional cover design. This greatly improves your chances for sales and repeat buyers if you decide to publish anything else.

So, I guess I need to hire an editor…

Yes, you do. Stay tuned for articles on what to look for in an editor, and what types of editors there are and why it makes a difference.

Unsure of whether you want to self-publish or hire a traditional publisher? Start with Should I Self-Publish or Take a Traditional Route? Part One!

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5 ideas for blog posts for a self-published fiction author

Blogging is a vital component to your success as an author in today’s marketplace, especially if you self-publish. This can be significantly easier to do for a non-fiction author who can establish credibility by blogging about topics that are relevant to the themes of the books they publish. But what the heck does a fiction author blog about?

Here are 5 ideas to get you started!

  • Publish a series of “Day in the Life” essays

Once a week, write an essay or a short story about what one of your characters is doing that day. This could be something completely arbitrary and boring, or it could be exciting and/or life-changing. Make sure to vary the characters every week. You will want to primarily focus on your main characters, but it could be a really fun exercise to write about a subsidiary character as well. This will generate excitement for your book, and it could have the added benefit of helping you towards your goal of writing the next one as well!

  • Publish background stories

You did write a few background stories on your characters and your setting before sitting down to write your book, right? Those are easy blog posts for weeks when you’re overwhelmed with other obligations because they are already written. If you didn’t write them already, do it now. Write a short essay that talks about something that happened to your main character when he was four years old that explains a character quirk that he has in your book. Write a story about the handyman at the General Store who doesn’t even have a name in your book. Give him a name! Again, this will help get your readers excited about buying, and it might spark your creative juices to help you get on your way to writing your next masterpiece!

  • Write a fake news article

While you make yourself breakfast, think about what is going on in the world that your characters live in today. Has anything newsworthy happened? An assasination? A natural disaster? Or maybe the library is offering tea time to the local preschoolers. Let your audience read something fun that’s going on “today”, outside of the time period where your book is set.

  • Write about yourself

Did something really awesome happen to you today? Maybe you came up with an idea for another book. Don’t give it away of course, but you could write a few hundred words about what you were doing when inspiration struck. Or maybe your cat did something that you thought was really cool. Peppering your blog with stories about your personal life (not too personal of course) will help your audience feel like they know you more and it will help to generate sales.

  • Write reviews of similar books

Do you want your peers to love you? Write reviews of new books that you enjoyed reading. This is especially helpful if the books you are reviewing are also from other self-published fiction writers. Hopefully they will return the favor and you can both help each other out!
Maintaining a blog with at least 2 new posts a week along with an active social media presence may not be your favorite activity as an author. But it is a proven way to generate sales and make it possible for you to actually make a living off of your writing. Hopefully some of these ideas will inspire you and make the prospect of regular blogging something you now look forward to.

As an added bonus, all of these activities will help you keep your creative juices flowing and enable you to become a better writer!

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