Tag Archives: marketing

Using Ideal Reader (Buyer Persona) Profiles to Market Your Book

You’ve done all the work. You wrote your book, hired a professional editor, got a beautiful cover designed, and you are now published. All done, right? On to the next book!

Not yet though, books don’t sell themselves. You have to do the work if you want to get your book into the hands of readers. Now it is time for the next big question you need to ask yourself.

Who are you marketing your book to?

If you answered everyone, you answered wrong. Marketing your book to everyone will be a big waste of time and energy that would be much better spent on writing your next book.

You need to figure out specifically who to market your book to so you can find out where that person is hanging out. A little energy focused on marketing in those areas will yield much greater results than a lot of energy focused on marketing everywhere, giving you more time to write.

If you were selling steak, you wouldn’t be wasting your time and money advertising on a website for vegans, right? Sure, there might be a few people on the website who are meat eaters looking to mix up their repertoire with a few vegan recipes, but most of the traffic to that site is not going to click on your ad.

It can be tough to limit your audience. A common protest from authors is that their book can be read and enjoyed by everyone. While this may be true, there is still a niche market or two for your book that you can and should be focusing your marketing efforts on. These markets are where the people who will become your “true fans” are, the people who will tell all of their friends about your book and thus expand your market naturally with little to no effort from you.

How do you find these people? How do you identify your niche market?

One way to do this is to create a few “Ideal Reader” profiles. Called “Buyer Persona” profiles in the marketing world, these profiles are in-depth evaluations of the type of person who will be interested in your product (in this case, your book). These profiles include items like age, gender, geographic location, pain points, priorities, and values, and other personal and psychological identifying characteristics. The creation of these profiles is similar in many ways to creating a character for your novel or short story, the more detailed you are the better and more focused your marketing efforts will be.

You can find templates for this process for free online by searching for “Buyer Persona Templates,” or you can make your own, whichever works best for you. But having a solid idea of the people who really want to pay for and read your book will make all the difference in the world when it comes to your marketing efforts.

Coming soon! A more in depth article on where to find the information you need to fill out your buyer persona profiles, even if you currently don’t have an audience for your book!

If you are struggling with creating buyer personas for your book, we can help! At Awen Books and More we can provide you with two buyer persona profiles specific to your book or your author bio and a 15- to 30-minute phone consultation explaining how to use them for just $100. Send us an email for more information on how we can help you jump start your marketing efforts!

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Why Your Book Launch is Vital to the Success of Your Book

The things you do in the months before and the month after your book is published will either make or break the chances your book has at success. A well thought-out and executed book launch is absolutely vital to the future sales of your book, and here is why.
Your reach can only extend so far. You can build a great email list, advertise on social media, and host a book launch party at a local bookstore where you offer free food and drinks to people to lure them in and convince them to buy your book. You can do all the right things and you will still only sell so many copies. The average self-published book sells less than 100 copies. This is because the average reach of the average author is limited to who they know and who their friends know.
So how do you break through that and sell more?how do I sell more books?
With a well-planned book launch plan, that’s how. The first month of sales is vital to your success as an author. You need to convince the people who will buy the 100 or so copies that the average author can sell to buy them in that first month. Why? Because it will increase your rankings on Amazon and other bookseller sites and put your book in front of people that don’t know you, or know someone who knows someone who knows you. Getting your book in front of strangers is one of the key elements to selling more books.
I have created a free info-graphic and explanation of the elements of a successful book launch that you can access here. If done correctly, it will help you to sell more books and maybe even get on a bestsellers list.

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Hiring a Writer: What is this going to cost me?

Once you know whether or not you need a writer, where to find a writer, and what to look for when hiring a writer, you come to the most important question of all.

What will this cost? This is important to understand so that you can get the most value out of your investment, and so you can be sure it is an investment worth making for your business.

There are some resources out there to give you a general idea of what the market rate for a writer is. The Editorial Freelancer’s Association has a chart detailing the market rates for editors and writers, as well as the amount of work that you can reasonably expect to have completed per hour for individual jobs, and I would highly recommend a visit there to familiarize yourself with what to expect. They are also a potential resource for finding a writer.

When you post the details of your project somewhere, and you start to receive bids, you will see that the bids you receive vary drastically and they are not all in line with the recommendation for market rates on the EFA website. That’s because the rates are meant to be more of a guideline than a hard and fast rule. They give you an idea of what to budget, and also provide a means of evaluating the quality of bids you are receiving. It is definitely important to be aware of the market rate for writing and editing services before attempting to hire a writer.

Beware of any bids that are drastically higher or lower than the going rate. You may get lucky and find a good writer who is just starting out and bidding much lower than the going rate to gain experience. But be aware that this is a gamble that you are taking. Some people are okay with that, others are not. High bids can also be problematic. Sometimes they are the result of a writer who has no clue what to charge due to inexperience, so they just throw any old number out there. Other times, high bids can be a scam. If you find a writer that you really like who bids high, find out what it is that they have that gives them the right to charge so much. Maybe they have produced quantifiable and stellar results for multiple organizations in the past and are thus worth it. Maybe they will be open to negotiate as well if you are up to date on the market rate for their services.

It’s also important to know how different writers charge and the strengths and weaknesses of each of these approaches. The rates will most likely be charged by the word, the hour, the article, or as a retainer.

By the word: This is a method taken by some writers, however it is a more popular approach for editors. Be careful, you could sign a deal to pay by the word and get a writer who tries to fluff a piece unnecessarily to make more money. Having a minimum and maximum word count is acceptable either way, but you also want the words to be pointed and powerful rather than arbitrary.

By the hour: A newer writer may choose this route, as they are still learning the ropes and they don’t have a clear idea on how long they may spend on a particular piece. This is also a good choice for writing that may require a lot of research, since it may take longer than a piece where the research is already there and it just needs to be organized. It is also good for a project that doesn’t have clear parameters, since it is impossible to really know how long a project will take if you aren’t exactly sure what you need as a client. This method is less likely to be padded, but it isn’t as predictable. Some writers object strongly to this method as they feel it isn’t professional, but it really should boil down to what works best for your company and the writer.

By piece: This is the most common method for paying for articles, and it is more likely to be consistent and predictable. The writer will probably want to set a word count range for the article, with different prices for articles of varying lengths. The amount of research required will also affect this rate.

By retainer: This is best for long term projects. If you find a writer you like and you have a blog that needs constant maintenance, hiring on retainer is the probably going to be the best bet for you and your company.

It is not unreasonable to set up some type of trial, whether it is a trial article to see if the writer is right for you, or a trial run that lasts 30 to 90 days to see if your long term goals can be met. However, compensation for the trial can and should be offered unless the work is so awful that it can’t be used. Definitely work out the terms of this before moving forward.

Finally, make sure you clarify the number of drafts that the writer expects to provide you with, especially if the bid is by the piece or on retainer. Find out how flexible the writer is. If the contract specifies two drafts, will they be okay with it if you occasionally need a third one? Will they want to charge more? If so, what is the charge for an additional draft? This will be different for every writer and could have an effect on who you ultimately decide to hire for the job.

Hopefully this article has managed to provide you with some tools and tips to help you choose a content writer for your company. Finding the right person for the job can make or break a business, regardless of what the job is, and this holds true for content writers as well. If you have any further questions, or would like to speak with us at Awen Books and More about our content writing or any other services, please send us a message. We look forward to hearing from you.

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How to find a content writer

Once you have a solid idea of what your writing needs are, you can begin to search for a writer. There are a number of avenues you can take to find a writer to suit your needs, from content mills, to freelancers, to professional organizations that specialize in content writing. 

I would advise against using a content mill. These are sites that offer “bargain blogs” generated by a crew of vetted writers. While it is possible to receive quality content from these types of sites, there is no guarantee that it will be consistent. This is because often, you are not going to be able to work with the same writer every time, and there will thus be no consistency with the work you receive. Additionally, these sites often do not pay much, and good writers will be looking for better work all the time. You could begin to develop a relationship with a writer you like a lot and then lose them to a better paying gig.

If you decide to hire a freelancer, there are a myriad of options to choose from. It’s impossible to evaluate all of the sources for finding content writers, and new ones are added everyday. Some of the many options, and options that I have personal experience with, are companies like UpworkThumbtack, or LinkedIn Profinder. All three of these options allow you to post a job describing what you need and then freelancers will bid on the job. They each have their own individual strengths and weaknesses, which I will cover in more detail in a separate article.

Some sites have stricter guidelines on who they hire as a writer than others. Some have limits on how many people can quote on a job, while others will give you an unlimited number of prospects, and others still will assign a writer to you based on the job. This is where knowing exactly what you want out of your writer comes in, as it will help you to decide what resource you want to use to find your writer.

This is where having a detailed understanding of what you need your content writer to do for your company comes into play. If you have a list of guidelines then the myriad of options will not be so confusing.

Another good way to find a content writer is using a good old-fashioned search engine. Many freelance writers have their own personal webpage that they use to advertise their services and to serve as a portfolio showcasing the work that they have done.

This is also a good way to find a company that provides content writing as a service as well. Just be wary of companies, and make sure you find out their policies thoroughly before signing on. Ideally, you want to work with no more than one or two writers who have the time to really learn about your company or blog topic in a way that will allow your content to shine.

The other day, I read that the average person comes across 5,000 pieces of content a day. Finding the right content writer will help your content cut through the clutter and attract the right attention.


Knowing where to look for a content writer is only the start of your journey. Read on to learn what to look for in a content writer.

We also offer content writing services at Awen Books and More, not just for authors! While we specialize in assisting authors, we have people on our team that are qualified to help you build your client base through blogging and content creation. Take advantage of our creative writing team to get unique content for your business or company website.

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Struggling to keep up with your company blog?

Increased use of the internet and social media have created a lot of changes in the small business marketing world today. Previously, generating business consisted of occasional advertisements in a local newspaper, posting business cards everywhere, and word of mouth. Today, it’s all about blogging, and maintaining a social media presence in front of your present and potential customers in order to grow and maintain interest in your company and your products. What does that mean for the small business owner? Writing. Lots and lots of writing. Not every entrepreneur has the time or the ability to write weekly or biweekly articles and blogs. If you’re someone who has noticed that your business could use a boost from some well placed and well written content on the internet, but you don’t have the time or ability to do it yourself, maybe it’s time to hire a content writer.

Once you’ve decided to hire a content writer, however, you may find yourself faced with a lot of questions. What’s next? How do you find a content writer? What traits should you look for? What is this going to cost you? In this article, I hope to answer these questions to make the process of hiring a content writer for your small business easier. A well planned approach is more likely to lead to a long and mutually beneficial relationship with your future content writer, as well as an investment you will be happy to have made.

What’s Next

Before starting your search for a content writer, you should evaluate

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your needs and figure out what you actually need from a writer to help you with your business. Some businesses have a long list of topics already planned for a blog, a solid social media marketing plan already in place, and a long list of devoted followers; but no time to actually write and publish the articles. Others will have no content planned, no marketing plan, and a smattering of followers. Most businesses in need of content writers will find themselves somewhere in between.

Evaluate the needs of your company as honestly as possible, taking your budget and your goals into consideration. Be as specific as possible, both for yourself and the freelancers you will eventually interview. It isn’t any fun for anyone involved to get halfway through the interview process only to find out your needs and the freelancer’s skill set don’t match up.

Some things to determine are:

  1. How many original articles you would like to have written and published each month?

Maybe you just want to write one, longer article that you send out in a monthly newsletter. The skillset required for that is likely going to be different than what you would look for if you are looking for someone to write two to three short blog posts a week.

  1. Do you want your content writer to have experience with social media marketing? How much experience do they need?

If you don’t know the answer to the first question in this list, then you probably want to hire a writer who also has knowledge of marketing. If you already have a marketing plan in place, and just need content, then this isn’t as important.

  1. Do you want your content writer to be familiar with SEO (search engine optimization)? How much experience do they need?

SEO experience, or knowledge of other methods to help your company website move up in search engine rankings is probably something you want to make sure your writer has, especially if you are not already showing up where you want to be on search engines.

  1. Are you looking to develop a long term relationship with a writer, or do you just want someone to write a batch of blog articles that you can reserve to post when you’re running dry yourself?

Some writers may not have the availability to commit to a long term project, while others may prefer it. Knowing the answer to this question may also help you determine payment methods, described below.

  1. Do you have the resources assembled, or will your writer need to be able to do their own independent research?

If the writer needs to do independent research, you need to find someone who has experience with this and the budget to pay the higher fee for it.

Having a clear idea of what you need in a writer will assist you in finding the right person and help to ensure you are satisfied with the overall experience. Once you have determined these things, you can read on to learn How to Find a Content Writer.

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