You’ve done all the work. You wrote your book, hired a professional editor, got a beautiful cover designed, and you are now published. All done, right? On to the next book!
Not yet though, books don’t sell themselves. You have to do the work if you want to get your book into the hands of readers. Now it is time for the next big question you need to ask yourself.
Who are you marketing your book to?
If you answered everyone, you answered wrong. Marketing your book to everyone will be a big waste of time and energy that would be much better spent on writing your next book.
You need to figure out specifically who to market your book to so you can find out where that person is hanging out. A little energy focused on marketing in those areas will yield much greater results than a lot of energy focused on marketing everywhere, giving you more time to write.
If you were selling steak, you wouldn’t be wasting your time and money advertising on a website for vegans, right? Sure, there might be a few people on the website who are meat eaters looking to mix up their repertoire with a few vegan recipes, but most of the traffic to that site is not going to click on your ad.
It can be tough to limit your audience. A common protest from authors is that their book can be read and enjoyed by everyone. While this may be true, there is still a niche market or two for your book that you can and should be focusing your marketing efforts on. These markets are where the people who will become your “true fans” are, the people who will tell all of their friends about your book and thus expand your market naturally with little to no effort from you.
How do you find these people? How do you identify your niche market?
One way to do this is to create a few “Ideal Reader” profiles. Called “Buyer Persona” profiles in the marketing world, these profiles are in-depth evaluations of the type of person who will be interested in your product (in this case, your book). These profiles include items like age, gender, geographic location, pain points, priorities, and values, and other personal and psychological identifying characteristics. The creation of these profiles is similar in many ways to creating a character for your novel or short story, the more detailed you are the better and more focused your marketing efforts will be.
You can find templates for this process for free online by searching for “Buyer Persona Templates,” or you can make your own, whichever works best for you. But having a solid idea of the people who really want to pay for and read your book will make all the difference in the world when it comes to your marketing efforts.
Coming soon! A more in depth article on where to find the information you need to fill out your buyer persona profiles, even if you currently don’t have an audience for your book!
If you are struggling with creating buyer personas for your book, we can help! At Awen Books and More we can provide you with two buyer persona profiles specific to your book or your author bio and a 15- to 30-minute phone consultation explaining how to use them for just $100. Send us an email for more information on how we can help you jump start your marketing efforts!