The things you do in the months before and the month after your book is published will either make or break the chances your book has at success. A well thought-out and executed book launch is absolutely vital to the future sales of your book, and here is why.
Your reach can only extend so far. You can build a great email list, advertise on social media, and host a book launch party at a local bookstore where you offer free food and drinks to people to lure them in and convince them to buy your book. You can do all the right things and you will still only sell so many copies. The average self-published book sells less than 100 copies. This is because the average reach of the average author is limited to who they know and who their friends know.
So how do you break through that and sell more?
With a well-planned book launch plan, that’s how. The first month of sales is vital to your success as an author. You need to convince the people who will buy the 100 or so copies that the average author can sell to buy them in that first month. Why? Because it will increase your rankings on Amazon and other bookseller sites and put your book in front of people that don’t know you, or know someone who knows someone who knows you. Getting your book in front of strangers is one of the key elements to selling more books.
I have created a free info-graphic and explanation of the elements of a successful book launch that you can access here. If done correctly, it will help you to sell more books and maybe even get on a bestsellers list.