Once you have a solid idea of what your writing needs are, you can begin to search for a writer. There are a number of avenues you can take to find a writer to suit your needs, from content mills, to freelancers, to professional organizations that specialize in content writing.
I would advise against using a content mill. These are sites that offer “bargain blogs” generated by a crew of vetted writers. While it is possible to receive quality content from these types of sites, there is no guarantee that it will be consistent. This is because often, you are not going to be able to work with the same writer every time, and there will thus be no consistency with the work you receive. Additionally, these sites often do not pay much, and good writers will be looking for better work all the time. You could begin to develop a relationship with a writer you like a lot and then lose them to a better paying gig.
If you decide to hire a freelancer, there are a myriad of options to choose from. It’s impossible to evaluate all of the sources for finding content writers, and new ones are added everyday. Some of the many options, and options that I have personal experience with, are companies like Upwork, Thumbtack, or LinkedIn Profinder. All three of these options allow you to post a job describing what you need and then freelancers will bid on the job. They each have their own individual strengths and weaknesses, which I will cover in more detail in a separate article.
Some sites have stricter guidelines on who they hire as a writer than others. Some have limits on how many people can quote on a job, while others will give you an unlimited number of prospects, and others still will assign a writer to you based on the job. This is where knowing exactly what you want out of your writer comes in, as it will help you to decide what resource you want to use to find your writer.
This is where having a detailed understanding of what you need your content writer to do for your company comes into play. If you have a list of guidelines then the myriad of options will not be so confusing.
Another good way to find a content writer is using a good old-fashioned search engine. Many freelance writers have their own personal webpage that they use to advertise their services and to serve as a portfolio showcasing the work that they have done.
This is also a good way to find a company that provides content writing as a service as well. Just be wary of companies, and make sure you find out their policies thoroughly before signing on. Ideally, you want to work with no more than one or two writers who have the time to really learn about your company or blog topic in a way that will allow your content to shine.
The other day, I read that the average person comes across 5,000 pieces of content a day. Finding the right content writer will help your content cut through the clutter and attract the right attention.
Knowing where to look for a content writer is only the start of your journey. Read on to learn what to look for in a content writer.
We also offer content writing services at Awen Books and More, not just for authors! While we specialize in assisting authors, we have people on our team that are qualified to help you build your client base through blogging and content creation. Take advantage of our creative writing team to get unique content for your business or company website.